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Patta's Guillaume 'Gee' Schmidt on the Brand's New Chapter in Nigeria Patta marks its 20th anniversary this year, celebrating two decades of dominance in sneakers and streetwear both internationally and at home. Since its inception the brand has been unapologetically proud of its African and Afro-Caribbean heritage, with community being at the heart of what it stands for. As well as marking 20 years in business, 2024 is also the year Patta laid roots in Africa. Landing in Lagos, Nigeria, the brand opened its latest store on the continent earlier this year -- a par...
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